companies, technology earnings. and there are so many changes happening in the technology space. and you see a company like apple once, you know, the darling of the tech sector. now it's, you know, kind of a broken company, so to speak. what is it, shook, that defines what makes a winner in the technology space versus an also ran? >> absolutely. going back to the apple story, i think the company's meteoric stock rise from its mid-peak to $700 i think reflected disruptive in cycle both in terms of price and unit so the company came in anded tablet market, reor of significant value in the smartphone segment. and i think the company has been able to right that cycle, but now, of course, it's on the other side of that mountain, so to speak. so over $200 billion of market cap has been removed. and so the company is looking forward, our best position, as you pointed out, in this undergoing transformation of the technology value chain, our position at the nexus or the intersection of -- in a consumer or cloud, the informat